All through our life we participate in words for success or words for defeat.
Here is a simple approach to understanding how words and logo work within the framework of our mind, specifically our subconscious.
Drill Doctor
The following simple illustrations will help you to understand this powerful concept.
1. Logo, be it in the form of pictures, symbols, words that depict pictures, philosophies or communication of any sort is designed to transfer thought and intent.
Sometimes it is designed to influence for action or reaction. Sometimes it is information transfer by which we make decisions. The green light at the intersection is logo that says you can proceed according to the laws of the government.
The red light communicates that, according to the government law, you are to come to a complete stop. If you come to a "rolling stop" or just slow down, and a police officer sees you, he can give you a citation and you will have to pay a fine. The next time you come to a red light, you will think of the reinforcing word (citation, fine and the enforcing police officer in uniform) and wisely come to a complete stop. The "red light logo" has been implanted in your conscious and in your subconscious. This is how logo works. The red light and the police officer's presence and citation were all logo.
When children disobey and receive a spanking, scolding or "time out," it is a logo to them of action and result. When they do something worthy of reward and are rewarded it is a logo to them. The idea is to get it across, not only to their conscious but to their subconscious.
3. Logo that is transferred through our conscious to our subconscious and gets stuck causes us to act, do, respond or not respond, oftentimes without even thinking about it.
More than likely, many of the things we do and the things we say today are a result of past logo impressions on our subconscious.
Military boot camp is designed, among other things, to get the new recruit to respond to orders, situations and circumstances without "thinking about it." The Drill Sergeant does not want the new soldiers trying to meditate on the command or logically figure it out.
My wife had it implanted in her from the time she was a little girl that the bed was supposed to be made and the room left neat and tidy every morning. Recently, we were returning from a trip to Central America and got bumped for an overnight stay in Houston. The airlines put us up in a nice hotel to spend the night. The next morning we were getting our luggage together to depart. I was in the bathroom and heard activity in the bedroom. I looked around the corner to find my wife pulling up the bed covering and making the bed! She had already tidied up the room! The word she received over forty years earlier had continued to produce. This is the power of logo.
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